Artificial Intelligence. Everyone's talking about it, and it's disrupting every aspect of our lives like never before. It's changing how we learn, how we work, and how we interact in our everyday lives. And it's here to stay. So, if this groundbreaking tech has piqued your interest but feels a bit intimidating, don't worry! This post is your starting point for understanding Artificial Intelligence, and we're kicking it off with the basics.

ChatGPT has had its fair share of critics. They said it wasn't accurate. They said it made things up. And they said there was no way it could match human creativity... right?

Well, guess what...

Here is a MASTER PROMPT you can use to make sure you get the best response possible. This prompt will turn ChatGPT into your very own prompting coach!

Open AI just yanked their AI detector and admitted it was "not fully reliable."

A recent study says that the best classifiers out there are about as accurate at telling the difference between human and AI-generated text as a coin toss.

💡 This week, as I read the CIPR's Artificial Intelligence (AI)

tools and the impact on public relations (PR), I was captivated by the endless possibilities AI holds.

Step into the world of the SchoolPR Prompt Library! Here's your go-to guide to making the most of this resource.

I was deeply honoured to present before an engaged and inspiring group of communication professionals at #NSPRA2023. A heartfelt thank you to each of you who attended, and a warm welcome to those who couldn't make it but reached out afterwards. I'm thrilled you're joining the conversation!

AI is not just an upgrade; it's a sea change. Our task as communication professionals is not just to dip our toes into the water but to dive in, explore, and chart the uncharted.

The understanding and application of generative AI is no longer a luxury or something to "explore down the road" in our field of communication or strategic communication. It really is an immediate necessity. Now is the time.