AI Overhaul: Diving Into the Deep End of Communication Transformation
Once again, Ethan Mollick's insights highlight a critical aspect of our relationship with AI that everyone who works in communication-related fields should pay attention to.
The short story for professional communicators is this:
AI is not just another fleeting addition to the technology hype-cycle but a transformative force already impacting our work, lives, and professions. Mitigating AI's disruptive force in the world of communications is futile. We need to stop fighting to stuff AI into a box that fits in our status quo but give it the space it needs to innovate and transform our jobs.
Take sentiment analysis, for instance. AI-powered algorithms can now analyze public sentiment towards a brand, product, or service by processing vast amounts of social media data, customer reviews, and online interactions. This allows us to gauge public perception and respond promptly to potential issues or opportunities. By harnessing this technology, we can stay agile in our communication strategies, reinforcing positive sentiment and addressing concerns effectively.
According to Mollick, AI (exemplified by advanced models like GPT-4) doesn't only automate our most tedious tasks but completely reshapes our work dynamics. By relegating our most mundane tasks to machines, such as monitoring media mentions or analyzing sentiment, we amplify our ability to tackle more interesting, strategic, and creative aspects of our work - the stuff we love to do. AI's continuous learning and adaptation will continue to revolutionize how we handle communication tasks.
And let's not forget about crisis communications. AI can play a vital role in helping us navigate turbulent times. By quickly analyzing and understanding the scope of a crisis, identifying relevant stakeholders, and providing data-driven recommendations for an effective crisis communication plan, AI ensures that we respond swiftly and with precision.
AI is not just an upgrade; it's a sea change. Our task as communication professionals is not just to dip our toes into the water but to dive in, explore, and chart the uncharted.
By embracing sentiment analysis, crisis communications tools, and other AI advancements, we will adapt to the changing landscape and play a part in shaping its future.
